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PARTNER GROWTH PROGRAMS

A disciplined route from market evidence to enterprise opportunity.

EDC growth programs combine executive intelligence, offer validation, account development and commercial follow-through. The level of support is determined by how much market uncertainty and operating capacity the partner needs EDC to absorb.

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Program comparison

All volumes are targets or typical scope, not guaranteed outcomes.

Market Validation

Best for
Proving the market and offer
Executive validation
Core
Private sessions
Limited / scoped
Account universe
Initial
Active pursuit support
Limited
Offer development
Basic validation
Discovery / proposal support
Limited
Operating cadence
Twice monthly
90-day performance review
Yes

Revenue Acceleration

Best for
Active six-month enterprise growth
Executive validation
Ongoing
Private sessions
Monthly activation
Account universe
10–20 priority accounts
Active pursuit support
Selected opportunities
Offer development
Buyer-ready refinement
Discovery / proposal support
Included
Operating cadence
Weekly
90-day performance review
Yes

Embedded Growth Office

Best for
Deeper outsourced market-entry capacity
Executive validation
Expanded
Private sessions
Monthly flagship + private session
Account universe
20+ priority accounts
Active pursuit support
Up to five active pursuits at a time
Offer development
Full architecture and localization
Discovery / proposal support
Comprehensive
Operating cadence
Weekly / embedded
90-day performance review
Yes

Recommended default: Revenue Acceleration

Revenue Acceleration is the strongest default for a capable partner that needs more than research but does not require a fully embedded U.S. growth office. It combines market evidence, executive engagement, named-account intelligence and proposal support in one accountable operating rhythm.

The operating sequence

First 30 days

  • Conduct a positioning and capability workshop
  • Select priority offers and buyer segments
  • Build the initial 50-account universe
  • Prioritize approximately 20 strategic accounts
  • Identify five immediate pursuit hypotheses
  • Begin executive validation and relationship mapping
  • Develop the first executive activation
  • Refine one decision-oriented entry offer
  • Produce the initial positioning and opportunity memo

Days 31–90

  • Buyer interviews and council signal
  • Executive sessions
  • Live permission-based introductions
  • Discovery preparation
  • Early proposal development
  • Account and pipeline review
  • Offer and objection refinement

Days 91–180

  • Conversion acceleration
  • Pilot or assessment pursuit
  • Proposal refinement
  • Delivery-channel and alliance development
  • Evidence and case development
  • Next-stage growth plan

Progress is measured through evidence and movement - not attendance alone.

Every active opportunity is tracked by:

  • Account
  • Stakeholders
  • Problem and evidence
  • Current stage
  • Decision path
  • Next step
  • Owner
  • Expected timeline
  • EDC attribution basis

EDC

  • Recruit and curate relevant operators
  • Design and moderate executive programs
  • Conduct market and account research
  • Synthesize buyer intelligence
  • Facilitate approved introductions
  • Support discovery, proposals and follow-through

Partner

  • Name an executive sponsor and commercial owner
  • Provide accurate credentials, claims, cases, pricing and technical information
  • Respond to approved introductions promptly
  • Participate in preparation and follow-up
  • Own product, delivery, legal, security and contractual commitments

90-day performance review

At 90 days, EDC and the partner review delivery, market signal, engagement and pipeline progression. Material shortfalls in EDC-controlled deliverables should be replaced, carried forward or remediated under the agreement. Commercial outcomes remain dependent on market demand, partner evidence, responsiveness, pricing, procurement and delivery readiness and are not guaranteed.

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